Skip to content
GrowiumGROWIUM

cnbc.com · Sep 1, 2026

Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot

Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot

Whatnot and TikTok are tapping into its potential livestream shopping in the U.S.

after a decade of massive success in China.

More on Growium